When we began producing the PondBuilder & Aqua Bella branded products one goal was to keep our manufactured goods competitive within the marketplace and to not be sold undervalue. Pricing wars are not uncommon in the landscaping industry or many other industries for that matter. Pricing wars are why we created a MAP (Minimum Advertised Price) program to help keep our water gardening equipment priced uniformly online as well as in the brick and mortar retail locations.
For homeowners who order pond equipment, MAP means you will move past competitive pricing concerns and focus on who will provide the best education and service beyond the purchase. Brick and mortar retailers like MAP because they offer 1-on-1 service that most online merchants cannot offer such as Pick-up \ Drop-off services for purchases and returns, educated staff available in person for support, and stock on-hand for immediate purchase.
Even Landscape Contractors appreciate the level pricing structure, helping them avoid the "I'll order it online (for cheaper) if you can install it" question.
"I switched to PondBuilder's water treatment program because I was tired of seeing my customers get their information from us only to run to the internet to make purchases. Now we can confidently sell a brand of water treatments that work even more effectively while making an excellent margin!"
- Wendy Wiegand, Ray Wiegand's Nursery